Marketing Diagnostic
Strategic marketing clarity for private practices and mission-driven organizations
2-hour diagnostic + roadmap | $950
You’re doing good work.
Your marketing should make that obvious.
Sounding familiar? Many private practices and mission-driven organizations find themselves stuck:
You have strong referral partners, but client flow still feel inconsistent
Your website doesn’t quite sound like you
You know your work is differentiated, but you struggle to explain why
You’re unsure where to spend your time, energy, and limited marketing budget
What feels obvious to you isn’t translating clearly to clients
You’re capable and delivering quality work, but something is getting lost in translation. The Meaning in Practice Marketing Diagnostic helps you identify what’s working, what’s not, and where to focus next. We’ll look at your messaging, visibility, referral relationships, and strategic opportunities so you leave with a clearer plan and more confidence in your next steps.
You do not need a full-service agency or a full-time marketing hire. You need clarity first. This is a focused, 90-minute strategic assessment designed to help you make better decisions, quickly and confidently.
2-hour diagnostic + roadmap | $950
No ongoing commitment required. Because sometimes you don’t need a full-service agency or another ongoing expense.
You just need an experienced outside perspective to help you see what’s working, what’s not, and where to focus next.
What’s included:
Pre-work review of your current materials and messaging
Including your website, referral materials, social media presence, how you currently talk about your practice, and where you’re currently spending time and marketing budget2-hour live strategy session (in person in Richmond or via Zoom)
To identify what’s working, what’s not, where clarity is breaking down, and whether your current advertising and outreach efforts are actually supporting your goalsActionable one-page marketing roadmap
With clear, prioritized next steps for messaging, visibility, referrals, and marketing investment (Delivered within one week)
This works especially well for:
Private practice owners
Direct Primary Care (DPC) practices
Therapy and counseling practices
Group practices and healthcare teams
Mission-driven nonprofit leadership teams and boards
Founder-led service businesses that rely on trust and referrals
…especially if you’re at the stage where “figuring it out as you go” is no longer working.
Former marketing executive. Therapist. Strategic advisor.
Now, I’m on your team.
Hi, I’m Ashley. Before becoming a therapist, I spent over a decade leading marketing and communications strategy for mission-driven organizations, including national arts institutions, healthcare-adjacent teams, and high-visibility brands.
I worked on the original marketing team for Broadway’s Hamilton, led regional teams and multimillion-dollar marketing budgets, and spent years helping organizations navigate growth, visibility, and the constant tension between limited resources and big expectations.
Today, my work sits at the intersection of psychology and organizational life. As a therapist, consultant, and speaker, I help people understand what is getting lost between intent and impact, and how to create stronger alignment between the work they do and the way that work is experienced.